Substancebeatsshow.
Brand, web, motion, process – we build the things your company works with every day. And we prove they work.
A ChatGPT account is not AI adoption – and a logo is not a brand. We build systems, not parts: visible in brand and motion, measurable in product and process.
Four pillars, one approach: not just any solution – one that pays off for you.
Brand & Design
Identity that holds.↗A brand isn't a logo – it's a promise your product has to keep every day. We build positioning, identity and design system so website, sales and pitch deck speak one language – and your team can carry on without us.
Right for you if your appearance no longer matches what you're capable of.
Digital Experiences
Interfaces that work.↗Websites and digital products that load fast, rank well and generate leads. We start with Sprint 0: in 5 days you get a clickable prototype we use to decide together what gets built – before budget runs the wrong way. Technical base: Payload CMS. Open, fast, no license trap.
Right for you if your website gets visitors but no inquiries.
Motion & 3D
Images that work.↗Brand films, social formats, photorealistic renderings: we make visible what otherwise needs explaining – and plan every production so one shoot yields many formats. Currently in production: nominee clips for the Esslingen District Innovation Award.
Right for you if your product can do more than photos can show.
Smart Processes
AI that works – not just chats.↗A ChatGPT account is not AI adoption. Adoption means agents and automations working inside your systems – CRM, ERP, email, accounting – measurably giving hours back. First the audit, then the build, then the measurement. Currently in progress: an AI agent for sevDesk bookkeeping and migrating a COBOL ERP to Shopware 6.
Right for you if AI at your company is still just a browser tab.
No black-box project. Four steps, each with a result you can actually touch.
First call
You talk, we ask. Afterwards you know whether we're a fit – and what the next step costs.
Sprint 0
Goals, users, prototype. By Friday you have something clickable and an honest estimate.
Build
You click through increments, we measure against the Sprint 0 goals. Course correction is planned in, not billed extra.
Handover
Code, access, docs, training. You can keep working with us – but you don't have to.
We show work by what it changed. Happy to name names in a conversation.
W3Wrapped – interactive award show
For the "Wirtschaftswissen im Wettbewerb" (w3) national final in Esslingen: a web app with live quiz, instant feedback and a personalized Wrapped-style recap – turning the award ceremony into a participatory experience. Host: Wirtschaftsjunioren Deutschland.
Innovation Award, Esslingen District
Full digitalization of the award: a custom online application form, an admin backend and a multi-stage jury interface with live scoring – instead of paper and spreadsheets. Run by Esslingen District.
Betriebsferien, Esslingen District
One platform, two audiences: companies present apprenticeship and internship offers, students sign up online for company visits – with a company database, multi-step registration and participation certificates. Run by the Esslingen district authority.
Majunke Optik – launch website
For the takeover and reopening of the optician's shop in Ostfildern-Ruit: a WordPress website with services, online booking and FAQ – the digital presence for the launch.
sevDesk agent for bookkeeping
An AI agent that takes over recurring tasks in sevDesk bookkeeping – wired into the existing toolchain instead of manual clicking.
Reutter Miniaturen – shop & process migration
Migrating a COBOL ERP and a NopCommerce shop to Shopware 6 – with a custom theme and plugins that map the existing business processes one to one.
Esslingen Innovation Award – nominee clips
Short films introducing the top 10 of the Esslingen District Innovation Award – concept, shoot and edit for stage and social.
Young studio, 60 years of tailwind.
beck & beyond is the digital spin-off of Werbeagentur Beck – in Esslingen for over 60 years. We work under our own name and at our own pace, but with the resources of the whole house: production, studio, a seasoned team. And we're growing.
We write down what we learn in projects – with numbers, not opinions.
Hello World
Welcome to the beck & beyond journal – what to expect here.
Read →GPT-5.6 is here. The model upgrade still isn't the strategy.
New models move the boundary of what is possible. Value only appears when processes, data and accountability move with them.
Read →Build once, use freely: a template set with Claude and Canva.
A good template set is a product, not a favour. We build it once, properly, Claude for the content, Canva for the design, and after that your team runs it without us.
Read →Kimi K3 ist da. Der eigentliche Durchbruch sind die offenen Gewichte, nicht der Benchmark.
Moonshot bringt mit Kimi K3 ein 2,8-Billionen-Modell, das an der Spitze mitspielt. Für den Mittelstand zählt aber weniger der Benchmark als eine unscheinbare Zeile: Die Gewichte werden offen. Was das für Datenhoheit, EU-Betrieb und eure Prozesse bedeutet.
Read →The digital check: 21 questions that show where your presence leaves money on the table.
Brand, website, processes – run through it yourself in 10 minutes. Afterwards you know where digging pays off.
Tell us what's up. Keep it short. We reply within 48 hours with an honest assessment – even if it's 'you don't need this.'
Alte Steige 17
73732 Esslingen